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  1. dojo

    Why is testing a website before launching it important?

    I have launched hundreds of websites and you'd be shocked to see how much stuff you can miss, if you don't follow a certain checklist. Here are some things you need to check, before launch: Functionality and Usability Proofread all content: Check for typos, grammatical errors, and factual...
  2. dojo

    Why should websites refrain from using excessive pop-up advertisements?

    They do work, so, if you just want to increase your conversion rate, you might consider these. They are annoying, though, and the script itself will slow the website more. These 2 would be reasons enough to stay away, but, on the other hand, if you have big traffic and need more leads, you could...
  3. dojo

    Choosing the Right eCommerce Platform

    Great topic idea ;) I started out with Open Cart back in the day, have done some work on Magento (which I see was bought by Adobe). Then I moved to Wordpress and used WooCommerce more. Currently that's the only option for me. I have done work on Shopify for my clients, but it's too clunky and...
  4. dojo

    Do you believe that offering free samples can enhance offline marketing strategies?

    Absolutely. Freebies have always worked and branded products (swag) is a sure way to get out there and be noticed. I am considering creating a line of t-shirts, mugs etc., since it would allow us to reward members and also provide a revenue stream in time. Of course, this is in the future, as we...
  5. dojo

    How To Avoid Losing Money in Digital Marketing?

    I don't think you are losing money in digital marketing, you might not get a good ROI. But digital marketing is an INVESTMENT in your brand and a chance to get valuable leads. If you want to be successful in high-competition areas, you need to invest quite a lot.
  6. dojo

    Cost vs benefits

    Great topic :) As a business owner you ALWAYS need to factor in costs vs benefits, that's why we have all kinds of formulas: Customer Acquisition Cost (CAC), Opportunity Cost etc. Some marketing options will allow you to spend a smaller budget, others are going to be pricier, but maybe you get...
  7. dojo

    Do Forum Contests Increase Long-Term Engagement?

    Hmm, yes and no. I had maybe 2 posting contests years ago: the first one was pretty short and people would just come and post for the points. Then, as the contest ended, most of them left. The other one was I think 3 months, with some pretty decent prizes (don't think a lot of money, but a few...
  8. dojo

    Encouraging Quality Posts Over One-Liners

    Sometimes a one-liner is exactly what you need to write, but in most cases I do appreciate a post that gets a little more thought into it. While I don't go nuts enforcing this (I sometimes write a few words myself), I've also tried to provide extensive replies, when applicable. And I think the...
  9. dojo

    What Kind of Staff Do You Need on Your Forum

    I used to do the work myself for months, until I got a forum up and running. That was like 20 years ago. Now, as we have built this forum, I understood the value of a community manager to keep it afloat while life happened to be and my SEO work took precedence. It was a great idea and I'm...
  10. dojo

    Have You Used Pop Up Ads on Your Website

    I hate them with a passion, but they WORK! I've had clients who used popups in the past and they have an insane coversion rate.
  11. dojo

    What marketing has worked best for you?

    Yeah, absolutely. I had a bunch of clients from Upwork who stayed with me for year, some of them recommended me to their friends. I even have a handful of web designers and marketing experts who are not doing hard-core SEO who keep on getting me gigs.
  12. dojo

    Do you think AI will put people out of work?

    Yes. I am seeing a decline in SEO work (and AI is REALLY bad at this), I see writers being left out (and again, without heavy prompting and briefing AI writes junk), programmers who are losing jobs, because everyone and their mother is vibe coding. We're living some crazy times, let's hope we...
  13. dojo

    Do you think it's necessary having mods and super mods?

    It really depends on the size of your forums. When the community is still small, it's a breeze to keep it on track. But, once you have thousands of people and thousands of posts/day, it gets really tough. I used to mod in 2 HUGE communities back in the day and we had a tiered system: - mods...
  14. dojo

    First thing to buy if you hit the jackpot?

    Pay off my house, buy another one in Croatia. Then build a tennis club for my kiddo to train at, which we could develop into a lucrative business.
  15. dojo

    Scam Alert! 🚨🚨samsun56 is a scammer!

    I was able to get a full refund from PayPal and you'll be reinstated your forum cash. We'll look for ways for you to use it here or turn into cash, as soon as we find an option we can use. Samsun is now banned permanently from the community.
  16. dojo

    What Really Drives Blog Traffic?

    SEO mainly, then a decent social media effort. Also video is huge and we've been successful with crosspromoting content on Youtube and blogs (we have a video that links to the blog post and the blog post embedding the video.
  17. dojo

    What do you do to calm yourself?

    I curse a lot :D Also organizing my daughter's Legos seem to keep me cooler.
  18. dojo

    What marketing has worked best for you?

    Honestly, although I'm an SEO, the best one was word of mouth. I had some initial clients who were very happy with me and they have brought others. I befriended some of these clients in the meantime and they have always been my biggest fans and ambassadors.
  19. dojo

    Do you love to travel?

    I love to travel and do it every year. We choose affordable options (flights booked months in advance, Airbnbs, as I like to be able to cook a little) and have a lot of fun. My daughter is a tennis player so now we're starting doing some international tournaments. We choose them in places we'd...
  20. dojo

    Is sharing links on social media also link building

    Well, based on the new Google guidelines and how they now rank websites, having a decent social media activity and a lot of "citations" works to build your brand online and it's a serious ranking factor. I personally HATE social media with a passion, but understand its importance so I am...
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