Sharing links on social media can help generate traffic, but it's not always considered traditional backlink building. The backlinks that truly influence rankings are those that come from relevant, authoritative external websites where others recognize your content as a reference. Social media, while useful for visibility and outreach, often use links with "nofollow" attributes, meaning they don't directly transmit authority to your website for SEO. However, sharing links on these platforms can increase the likelihood that other sites will discover your content and link to it organically, generating authentic backlinks. In short, social media is more of a means of facilitating backlinks than a direct source of authority, but combining it with quality content strategies can boost your search engine results and attract visitors who will eventually convert into real links to your site.