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It rained for up to eight hours in my place the last night. That has made the weather to be generally very cold. I even have cold induced catarrh as a result of the weather condition.

One thing with cross promotion is that it always tends to dilute the audience of a community. I have done it before and I ended up with members who were in the same larger niche, but were not interested in the micro niche that my community served.

There is no other way to avoid one liners on your forum than to enforce minimum word counts. Leaving people to write well thought out posts with their discretion is something that you would always have some people writing one liners. Even when they are paid to post, they still wish to write one...

The goal of a shop windows display is to make people that are passing by to consider entering the shop. For most shops, they use visual elements to it's finest to achieve this goal. An attractive window lighting in a shop for instance has the effect of attracting higher foot traffic to the shop.

From my experience, road show marketing only serves to create awareness about a particular product. I have participated in a lot of roadshows as a marketing strategy. We get lots of contacts from the roadshows which serves as leads. You would still need to follow up those leads after the...

The best offline marketing method that I have used is word of mouth marketing method. It is the only offline marketing method that has directly converted for me several times. I have tried posters and handbills, and I didn't get any impact with that.

I was a very reserved person at the earlier part of my life. I just always loved my own space and never liked for that to be invaded. When I started by fashion house and ran it for like three months, I was realized that the up close lifestyle won't take me anywhere in business. I had to adjust...

Vertical video ads are always more immersive than standard formats. They just fit to the size of a mobile phone screw such that a person that views it doesn't have to stress to view the video. I do vertical video ads and I get very huge impressions from it than standard formats.

Video Ads always wins. People want to see the motions more than just the pictures. It creates a much more immersive experience seeing an ad on motion than just seeing a picture. I personally get more engagements on my social media ads from videos than just pictures.

For my fashion business, I use visual contents to build trust. I make sure that I take quality photos of my cloths from five possible angles to make sure that my customers have a true feel of the clothe they want to purchase. I do try on videos too and that helps to convince my customers of the...

I always target ads to customers based on the information they willingly shared with me. I don't use third party data about a customer to send personalized ads. That would be invasive. Personalized ads based on zero party information always seems to feel genuinely helpful to the customers.

I had used celebrity influencers in the past and it just was taking my brand to audiences that were far from my localized target market. It is micro influencers that has drawn me closer to the target market. I have been doing influencer marketing with micro-influencers lately and one as...

From experience, I Habs come to believe that off season ad campaigns for an online business helps you to build brand awareness, engagement and credibility in preparation for the peak season sales. A good off season ad campaign would give you the leverage to have more sales in peak season without...

To repurpose content and it is still effective, focus must be placed on transformation of the content. If it is a video content that you want to repurpose to text, break every 60 seconds of the video into a well written paragraph that serves as a distinct tip. That way, the repurposed content...

For my kind of business which is a fashion brand, social media ads would work far better than search ads. Fashion business online needs to be visual to be able to encourage a person to buy. And search ads don't really provide that visual stimulation.

When you look at advertising through radio in my country, you would have to pay $6 for five minutes. Whereas you can do a whole 30 minutes video and post on social media without spending half of that amount. Offline advertising is indeed very expensive.

I have been able to be paid for live online sessions with people as a fashion designer. I believe the online space gives everyone the chance to package their expertise and skills to teach others for payment. Tutoring is the easiest way to monetize any expertise online. Be sure though that you...

When I transitioned from paid employment to self employment, I just jumped in and started my business. The saving grace was that I was living with my mom at that time. And I was surviving through her. That was why I was able to navigate through the time it took for me to start earning...

The first and most important thing to attract traffic to your blog is quality contents. That would help retain the traffic you are able to attract. By way of promotion for your blog to get traffic, I believe that promoting your blog on social media works best. If you already have a good...

If you actually want to create a unique brand around your products or services sold online, promote them with the real photos of the product. Using stock photos to promote your products would make it very difficult for you to build a brand and have an identity for your product.