Holidays and special events usually drive engagement, but are seasonal campaigns truly profitable for all businesses? Have you seen success with off-season promotions instead? How do you prepare your ad strategy to take advantage of seasonal spikes without overspending?
Seasonal Campaigns: Worth the Hype?
- Thread starter koyala
- Start date
Nomad
Moderator
As far as I am concerned, I do not think seasonal campaigns are just the hype. If you use seasons to your benefits, you can generate a lot of sales. For instance, if you target Christmas sales or New Year, your sales can go high. That's because a lot of people buy during these seasons.
From experience, I Habs come to believe that off season ad campaigns for an online business helps you to build brand awareness, engagement and credibility in preparation for the peak season sales. A good off season ad campaign would give you the leverage to have more sales in peak season without excessively aggressive advertising in that peak season.