SEO Services for MedTech, FinTech, and InsurTech SaaS

SEO Audit for SaaS

The starting point for every engagement. The most thorough diagnostic available at this price.

The $950 detailed SEO audit is a custom, line-by-line analysis of your platform — technical, content, keyword, E-E-A-T, and link profile — delivered with a video walkthrough call.

It is not a template. It is not produced by someone who has never worked in your vertical. Every finding is from your actual site. Every recommendation is prioritized by impact and implementation difficulty, with the regulatory and compliance context of your specific category already factored in.

SEO for FinTech SaaS

For financial technology platforms where compliance constraints and buyer language are in direct conflict.

The most common FinTech SEO problem isn’t technical. It’s that the compliance team reviewed every page before it went live, correctly removed regulatory risk, and inadvertently stripped out the natural language your buyers actually use to search — leaving pages that satisfy your legal team and rank for nothing.

FinTech platforms subject to FINRA Rule 2210, SEC marketing rules, or state money transmitter licensing requirements can’t run a generic keyword strategy. The phrases buyers search most naturally may be legally off-limits as SEO targets. The solution is a compliance-aware content strategy that finds the buyer where your regulatory environment allows you to be — not where a keyword tool says you should go.

Relevant for: payments platforms, B2B lending SaaS, WealthTech and investment platforms, embedded finance, RegTech, accounting and bookkeeping SaaS, treasury management, open banking platforms, and any financial technology company where the compliance team and the marketing team have different views on what can be published.

SEO for MedTech SaaS

For digital health platforms navigating HIPAA, FDA content constraints, and YMYL trust requirements.

MedTech SaaS SEO operates at the intersection of three constraints that no generalist agency is equipped to manage simultaneously: HIPAA compliance limits what patient-related content you can publish, FDA labeling guidance affects what clinical claims you can make in public-facing content, and Google’s YMYL standards apply the highest level of E-E-A-T scrutiny to health technology content.

The result, on most digital health platforms, is content that is legally safe, clinically cautious, and nearly invisible in organic search — because the compliance review process removed the natural buyer language that would have matched search queries, without replacing it with compliant alternatives that still create organic visibility.

We’ve worked with Kindbody, Minerva Surgical, Oula, and other healthcare websites. We understand what a HIPAA-compliant SEO audit actually covers, what SaMD classification means for your keyword strategy, and how to build topical authority in a regulated clinical content environment.

Relevant for: telehealth platforms, EHR and EMR software, RCM platforms, remote patient monitoring SaaS, fertility and women’s health technology, healthcare analytics, medical billing software, and any digital health platform with a multi-stakeholder buying committee involving clinical, IT, and financial decision-makers.

SEO for InsurTech SaaS

For insurance technology platforms operating in a 50-state regulatory environment with a multi-channel distribution structure.

InsurTech SEO is different from general SaaS SEO for three compounding reasons. The distribution structure — carriers, MGAs, wholesalers, independent agents, embedded partners — means your buyer persona matrix is more complex than almost any other B2B category. The regulatory environment means content compliance varies by state, with DOI prior approval requirements, surplus lines disclosures, and producer licensing implications that affect what can be published and where. And trust is the core conversion barrier in an industry where buyers have been burned by vendors who didn’t understand insurance distribution.

Most InsurTech platforms have content that is broadly about the insurance industry but doesn’t demonstrate genuine knowledge of the distribution channel, regulatory environment, or operational specifics that insurance buyers use to evaluate vendor credibility. That gap is visible in two paragraphs to any carrier underwriter, surplus lines broker, or independent agency principal — and it ends the evaluation before a demo is requested.

We’ve worked with Conexus Insurance Partners. We understand state DOI content compliance, how state-specific landing pages create duplicate content problems, how carrier portal architectures affect crawl budget, and how to build content authority in the surplus lines, MGA, and embedded insurance distribution channels where competition is almost nonexistent.

Relevant for: AMS platforms, commercial and personal lines raters, claims management SaaS, surplus lines and wholesale insurance technology, embedded insurance platforms, life insurance technology, and any InsurTech company selling across multiple distribution channels or operating in multiple states.

SaaS SEO

For software companies outside the three regulated verticals, or earlier-stage companies building their first organic channel.

Not every SaaS company needs vertical-specific SEO — but every SaaS company needs SEO that understands how software is bought, how long SaaS buying cycles are, how multi-stakeholder evaluation journeys affect keyword strategy, and why the standard blog-and-backlinks approach doesn’t compound the way SaaS founders expect it to.

We work with SaaS companies outside MedTech, FinTech, and InsurTech when the engagement is a good fit — typically companies with clear product-market fit, an identified ICP, and a founder or marketing lead who wants to understand the SEO process rather than just receive deliverables.

The starting point is always the same: the audit.