Where Should New Sellers Advertise First?

[Dominique]

Paid ads help, but not all platforms work the same. Some niches perform better on search ads, while visual products work well on social feeds. Testing cheap campaigns early saves money in the long run.
Which ad platform do you think gives the best return for beginners?

 

[Nomad]

If you are selling through online marketplaces, you should advertise on the marketplaces, maybe start a CPC campaign. If you are selling on social sites, advertise on social sites, however, you should use Google if you want to advertise your self hosted store. Advertising on Google establishes your brand.

 

[koyala]

New sellers should start advertising where their target audience already spends time. Social media platforms like Instagram, Facebook, or TikTok work well for visual products, while forums or niche communities suit specialized markets. Paid ads are useful, but organic engagement and word-of-mouth usually benefit more.