What marketing has worked best for you?

[samsun56]

I know there are several types of marketing, but my question is, of all the online marketing available for the healthcare sector, which one has worked best for you?

 

[Nomad]

Social media marketing has worked best for me. It is free, and I can do different kinds of marketing, such as content marketing, digital advertising, video marketing, etc.

 

[koyala]

Content marketing has worked best for me. For me it builds trust, attracts organic traffic, and creates lasting engagement much more effectively than short-term ads.

 

[Nomad]

Content marketing works well for a lot of people. That's because the growth of social media has also increased the audience for different types of content.

 

[Dominique]

For me, content marketing has worked best. I focus on creating helpful, engaging articles and posts that attract and retain users. For example, my travel and food blogs gain consistent traffic because the content provides real value, which naturally drives interest.

 

[dojo]

Honestly, although I'm an SEO, the best one was word of mouth. I had some initial clients who were very happy with me and they have brought others. I befriended some of these clients in the meantime and they have always been my biggest fans and ambassadors.

 

[Nomad]

Some of my early clients came to me through word of mouth marketing.In fact the first sale I made on Upwork came from a personal recommendation. Word of mouth can work online as well as offline.

 

[dojo]

Yeah, absolutely. I had a bunch of clients from Upwork who stayed with me for year, some of them recommended me to their friends. I even have a handful of web designers and marketing experts who are not doing hard-core SEO who keep on getting me gigs.

 

[Brain555]

Sometimes it is word of the mouth you know people like to hear from others how great a product or service has been. Good feedback would make them buy things faster

 

[lautaroO]

In my experience, content marketing has been the most effective for the healthcare sector. Creating informative articles about products, wellness tips, how-to guides, and health-related topics helps build trust and credibility among customers. Additionally, combining it with segmented email marketing has been very useful: sending personalized information and promotions to users who have shown interest in certain products increases engagement and conversions. We've also tested social media advertising, especially on Facebook and Instagram, targeting specific audiences based on interests and health needs, which has yielded positive results in reach and engagement. Compared to massive paid ad campaigns, these strategies focused on offering value and building trust have shown a stronger return on investment and more loyal customers. For us, the key is to educate and help the public before trying to sell, which ultimately strengthens the relationship and the brand's reputation.