What Kinds of SEO KPIs Should You Track

[Nomad]

SEO KPIs (key performance indicators) are the metrics that till give you basice idea on whether your SEO is working or not. Some of the common KPIs are organic visibility, click through rate, keyword rankings, organic conversions, backlink metrics, user engagement metrics, return on investment, cost per acquisition, etc. What kind of KPIs do you usually track?

 

[dojo]

Basic metrics:

• impressions - it means we are getting noticed by the search engines and getting indexed. Better rankings will follow
• clicks - of course, we need to drive traffic to our clients at the end of the day
• positions - they need to keep on increasing and, if not, I need to see what else needs to be done
• calls - for Google Business Profiles, we need calls and bookings for our clients

 

[Nomad]

Your appearance and position on search engine result pages tells about how well your SEO strategies are working. Clicks on your links on the result page will tell you what kind of conversion you are getting for your SEO effort.

 

[1stop]

I track a combination of KPIs to get a holistic view of my SEO performance. In addition to the common ones you mentioned, I also monitor page speed, bounce rate, and average session duration. These metrics help me understand user experience and identify areas for improvement.