Meta, TikTok, YouTube, Google Ads and Pinterest all perform differently. It depends on industry, format, and audience behavior. Have you seen better ROAS from video-focused platforms or search ads? If you had only one platform to run ads on to maximize sales, which would you choose?
What is the Best Platform for Running Digital Ads Today?
- Thread starter Dominique
- Start date
freelancermaria
Member
If ever I’d choose a platform for running digital ads, I’d go for Facebook. It has a very large audience that includes people of different age groups. Setting up the ads is quite easy. In addition, I can track the outcome of my ads.
For my fashion design brand, I am advertising on Facebook and it gives me the advantage of very precise targeting. And paying for a Facebook Ad would always show your ads on Instagram too. I run a whole online business that is paying my bills on Facebook.
For me, the best platform depends on the audience I want to reach. I’ve seen good results using Google Ads for intent-based searches and Meta for visual campaigns. TikTok works well for younger users, while LinkedIn is great for B2B. I usually start with a couple of platforms, track engagement and conversions, and scale based on what performs best.
Nomad
Moderator
I usually use Facebook or Tiktok. I use Tiktok when I have to target to Gen Z and facebook to older people. The best platform depends on your product and audience. You will have to see if the platform where you want to advertise have your audience or not.