Paid search captures intent, while social ads create demand. Do you prefer targeting users actively searching for solutions, or do you focus on raising awareness through social feeds? Which has given you better ROI depending on the industry or niche you work with?
Social Media Ads vs. Search Ads
- Thread starter koyala
- Start date
Nomad
Moderator
I would like to go with social media ads. That's because advertising on social media is comparatively cheaper than search engines. Social media have billions of active users and you can easily reach a lot of people in no time. For search ads, you will have to bid for higher CPC, your chances of visibility is less as search engines will always put ads offering higher CPC on the front.
For my kind of business which is a fashion brand, social media ads would work far better than search ads. Fashion business online needs to be visual to be able to encourage a person to buy. And search ads don't really provide that visual stimulation.