Targeted social media ads can make a huge difference for medical products, as long as they're targeted correctly. Personally, I've found Facebook to be highly effective because it allows targeting by age, location, interests, and health behaviors. Instagram also works very well for more visual or wellness products, especially using stories and short videos to showcase telemedicine benefits or specific products. Videos generate more engagement and help better explain the product. TikTok is starting to show good results with certain younger audiences interested in wellness and health products. The key is to test different formats and adjust targeting based on the results, measuring conversions and not just clicks. The combination of engaging video, precise targeting, and consistent results tracking is what truly drives sales in medical eCommerce.