Social media rewards numbers, forums reward depth. When communities chase social engagement, do they risk diluting discussion quality? How should forum teams measure success when social traffic behaves very differently from core members?
Is Engagement Quality Different From Engagement Volume?
- Thread starter Dominique
- Start date
Absolutely. Engagement volume measures how much activity there is, such as likes, comments, shares, and in the mean time engagement quality looks at the depth and relevance of that interaction. A forum can have high volume but low-quality discussion, or smaller, meaningful engagement that truly strengthens the community.