Is advertising in local newspapers a good strategy?

[riberet19]

Newspaper ads have been one of the offline marketing strategies that small businesses have used throughout our history, but is this still feasible for local small businesses today? Or is it better to use another type of marketing?

 

[Dominique]

It is a good strategy. Our school frequently advertises on local newspapers. In my opinion people will remember print ad more than online ad.

 

[Nomad]

I think newspaper ads are still effective medium to build a brand and generate sales. Even though people find audio video media attractive, a lot of people tend to forget the ad but with print ad, the memory seems to be strong.

 

[King Belieal]

As ya now, advertising in newspapers is a complete waste of time and resources. People don't read newspapers any longer. The reach with newspaper adverts has shrunk so much that it is almost non existent. It is better to stick to billboards if you want to market offline.

 

[Ja sa bong]

If you believe that your potential audience are newspapers readers, then using the medium for your adverts is a very good strategy. But if you're not sure, it's not a smart thing to do.

 

[Heatman]

I haven't advertise anything with Newspapers for years. The use of social media platforms for advertisement is something that have brought me so much success that I have eliminated any possibility of advertising using Newspapers.

 

[Kennysplash]

If the newspaper is a widely known one then you can try that out as well. People still read newspapers, especially in the evening when they are relaxed. It is a good way to get your services across to them.

 

[Niyi Brixx]

To be very sincere, advertising in newspapers now is a complete waste of time and won't give you any traction. No one reads newspapers any longer. Even when they have migrated online, people now get news from blogs more than newspapers. They don't have any audience again.

 

[samsun56]

I can confirm that no, almost no one reads newspapers these days, so I would completely rule out using that advertising; it doesn't seem like a good strategy to me at all.