How useful are Pinterest and visual search for driving eCommerce traffic?

[Dominique]

Pinterest often gets overlooked in marketing discussions, yet it behaves more like a visual search engine than a social network. Many users visit with buying intent or planning mindset.
Has anyone here used Pinterest strategically for product discovery, especially for lifestyle, home, fashion, or crafts niches?

 

[koyala]

Pinterest and visual search are great for ecommerce, especially for visually appealing products. People use it mainly for discovery, so it brings new audiences over time. It works best for inspiration-based shopping, but results depend on niche and how well content is optimized and presented.