Nomad
Moderator
When you are selling through third party marketplace, you get access to their large volume of registered buyers, all you need to do is do some SEO to improve visibility. However, with self hosted store, you start from scratch. How do you begin? While using keywords in the title, description and tags are important, you also need to build backlinks from reputable sources. More backlinks means higher chances of ranking on search engine result pages. You need to improve site speed and mobile-friendliness as well. What other ways can you use to get traffic?