How effective is influencer marketing when audiences know it’s sponsored?

[Dominique]

Influencer marketing works largely because of trust and personal connection with followers. But many audiences are now skeptical of paid promotions.
Does influencer marketing still work when sponsorship is obvious, or do micro-influencers with smaller but loyal audiences perform better?

 

[koyala]

It can still be effective, but it depends on trust and fit. When audiences clearly see a sponsorship but feel the influencer is honest and selective, they’re still receptive.

Problems start when promotions feel constant or forced, which reduces credibility. So transparency doesn’t kill impact, but authenticity and relevance decide how well it works.