Pinterest is discovery-driven and visual. Should pins focus on products, tutorials, or lifestyle content? How can boards and keywords be optimized to attract traffic months after posting? Have you seen Pinterest users actively convert, or is it more of an awareness platform?
How Do You Use Pinterest for E-Commerce?
- Thread starter Dominique
- Start date
You can use Pinterest as a discovery engine, not just social media. Create vertical, eye-catching pins that show real use cases of your products. Link every pin to a product or landing page, and organize boards around specific needs or themes, not just categories.
Nomad
Moderator
I haven't used Pinterest for a while but in the past I have used to drive traffic to my blogs and online stores. I wasn't greatly successful on Pinterest but I did have some conversions. If you want to use it, you need to use Pinterest friendly images and add link to your product or content, which a good description.