When multiple campaigns are profitable, budget allocation becomes difficult. Do you prioritize ROI, volume potential, or long-term customer value? What framework do you use when deciding where additional advertising spend should go?
How Do You Decide Which Advertising Platform Deserves More Budget?
- Thread starter koyala
- Start date
I usually decide based on performance data, not hype. I compare cost per result, conversion quality, and audience fit across platforms. Then I look at consistency over time, not just short spikes. The platform that delivers the best return at scale gets more budget, while others are tested or adjusted.