Facebook Ads vs Google Ads: Which One is Better

[Nomad]

I think it is not easy to say which one is better, it all depends on what you are promoting and how you are promoting. It also depends on individual experience, I use both and I like them both. However, I find Facebook ads better when you want to reach specific demography and geography.

 

[koyala]

I will go with Facebook ads because that's the one I have used. I have no experience with Goigle ads.

 

[Nomad]

Running Facebook ads is lot easier than running Google Ads. But when your focus is building a brand, Google ads can be better. Facebook ads are good for sales.

 

[Dominique]

I think Facwvook ads have higher conversions compared to Google ads. Facebook has 3 billion active users who regularly check their Facebook feeds and are likely to interact with the ads.

 

[Nomad]

I don't think so. If you look at the internet advertising market share, Google has higher market share compared to Facebook. Google covers more market means more people are using Google ads. More people using Google ads also means, there is higher conversion.

 

[dojo]

It depends on a per-case basis. I have clients who are doing great on Google Ads, while others have switched to Facebook Ads or even TikTok Ads (which I don't personally condone). I don't usually do paid advertising, so I cannot give you a straight answer, but most likely I'd allocate some budget for a few of them and then track conversions and decide where to put more money.

 

[Nomad]

I have used Tiktok ads and I think it is a great platform if you have something to sell to Gen Z. However, if you have a diverse audience, Facebook can be better.