I think free recipe cards can definitely help food businesses because they add value beyond just selling a product. Customers often appreciate simple tips or new ideas they can try at home, and it keeps the brand in their mind. It also creates a sense of connection, since the business is sharing something useful rather than just promoting itself. In some cases, people might even share the recipes with friends or family, which spreads awareness naturally. Of course, the effectiveness depends on how practical and appealing the recipes are. If done well, it can be a low-cost way to build loyalty and bring people back.