Competing in Crowded Markets
- Thread starter Dominique
- Start date
Nomad
Moderator
If you are selling on ecommerce market, you need to focus on two things, one, SEO, and two ad campaigns. Your SEO should be able to rank your products internally. For instance, if you are selling on Amazon, your product should appear on the top search results when someone searches for your product on Amazon. Running ads improves visibility thus helping you to generate sales.
I would add a third element you should focus on: determining which products will be your best-sellers. Understand? You can check other stores to see which ones are best-selling and sell the same one at a lower price, or look for your own. But you need a best-selling product to, let's say, "ensure" monthly sales.
Nomad
Moderator
Some people say crowded market is good for business because you know where to sell and how to sell. They even say fish where there are a lot of fish
If you are trying to compete in crowded markets, focus on a unique value proposition that sets your brand apart. Understand your target audience deeply, deliver exceptional customer service, and leverage niche marketing. Consistent branding, quality products, and smart digital marketing also help you stand out and grow.
Honestly, it is not easy to start afresh in a crowded market where you have people who have been there for the past years or even decades. Even the ad campaigns and SEO will require a lot of money for you to stay afloat.
But everyone started from somewhere right?
But everyone started from somewhere right?
Nomad
Moderator
One easy way to get into crowded market is through aggressive marketing. A lot of businesses and brands start advertising aggressively when they launch a product that is already popular in the market. It is easier to improve visibility with advertising, especially digital advertising.
Medical-enthusiast
Well-known member
I really despise amazon. I would prefer markets like Etsy. Etsy has a great design and it is supported in many countries. It is a user-friendly platform with a lots of options. Having said that, if you are not able to generate sales, then you can always market your product elsewhere using Etsy link. Customer hunting is a really important aspect of online marketing. You may try to market your products on social media and forums as well if you gain permission from forum admins.