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We are living in a generation that people have short attention span. And an e-commerce site that takes more five seconds to open a page, people are already stressed with that. And would leave the site never to come back. A slow e-commerce site is largely regarded by the visitors as unserious.

You would have to promote your site for a very long time to get enough traction to make sales. But selling on social media marketplaces, you are already stepping into an existing market. And that reduces the cost of promoting your online business.

If you are using a blog to promote your products, the niche of the blog should be directly linked with the niche of the products you sell. That makes for authenticity and trust from potential customers.

If you can get my attention on social media, why do I have to be redirected to complete the purchase. It is more effective to advertise on social media and sell directly on social media. It makes the entire process of buying after seeing a social media ad simpler.

One thing that I know that boosts sales on e-commerce platforms is reputation. When an e-commerce store can build a positive reputation, it would make massive sales with time. Be transparent about products, shipping and adverts. Partner with local influencers to offer targeted ads to likely...

To build trust on your social commerce business, ensure to be honest with features of the products. Don't hype any feature beyond what it originally is. Also, don't try to mask the flaws of the product. Another measure is to make show you show authentic reviews including critical ones.

Who would you even find at home to do door to door marketing. People leave to their business places and jobs and spend almost the whole day there. Door to doors marketing only works if you target close friends and people you know at a personal level.

Offline advertising is still very effective in my location because the rate of internet penetration is not yet very high. That's the reason products sell more offline than online in my place. Internet penetration and online business sector are still growing.

Guinness still does aggressive TV advertisements on television channels that show UEFA champions leave live matches. And they are seeing results. TV advertisements is still effective if done with sound judgement. But getting it right would be very expensive. That's why it is not for small...

I am selling food products online. And the disclaimer that I add is that the product might cause some allergic reactions. I always advise customers to check the ingredients in case they have allergic reactions to any of them. That's why I always list my ingredients clearly.

One thing about having loyal customers is that the cost of marketing would drastically reduce for your brand, the more loyal customers that you have. An online business can get customers to be loyal be loyal to them by building genuine connections with the customers.

Blogging can be used to drive e commerce traffic in this era. But it should be done right. Having a blog for your e-commerce platform, you must avoid writing generic posts about the products on your e-commerce platform. When using a blog post to promote a product, try to ensure that you write...

Brands that sell handcrafted products are the ones that would leverage Behind The Scene contents to make sales massively. Customers tend to value the story and the backend work behind the amazing product they behold. And those Behind the Scene contents appeal so much to their emotions to make a...

I think it is better to co-create contents with influencers than just hire them to create contents on their own. This allows you to leverage their audience while you ensure that the specifics that you want are captured in the advert messages.

The thing about using influencers for offline advertising is that small businesses do it illegally. You would see a street barbing salon using Ronaldo to advertise his business. Most celebrities are being used on fliers and sign posts of offline businesses.

If your target market are elderly people, you can run ads on newspapers and get their attention. No young person would ever read newspapers for any reason. Even middle aged people hardly read newspapers. Running ads on newspapers is not flying now.

There is no way that I would be able to afford to advertise on television. They are very expensive and it is very big brands that run those TV adverts. A 2 minute slot might just cost $8 a slot. Five slots is already $5.

When you consider billboard advertising, there is every reason to believe it is the best offline advertising method. Billboards are designed to be large and placed on roads that have huge traffic of persons passing. It is almost very difficult to miss for people it is targeted for.

From a personal point of view, I don't think that distributing leaflets would fly as an advertising method. I drop those leaflets as soon as I receive them. I have never bought anything promoted through leaflet. And most people around me won't. It doesn't just work.

I have seen online brands sponsor local events. And these were online brands that I never even knew about and by virtue of seeing their banner on those local events, they gain more popularity for the brand. And probably more sales.