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Good goals, I love them. In my case, finish the work on TheMedically and getting 3-4 extra long-term clients for SEO. Not impossible, that's for sure, but needs some extra work.

I used to automate some of the social media posting with Social Pilot and it was a decent option. Otherwise I like to do my work step-by-step, as most of it requires a personal touch anyways.

Nope, but I am planning to. Of course, from planning to actually doing it's a long road though :D

I think it's about testing them all out. Run ads on most of the relevant ones and then see which are converting better, what your cost per acquisition is, quality of leads etc. Then ditch the ones that are under-performing or just too expensive and focus on a handful of options that bring in the...

Is what I love the most :D Seeing exactly what your competitors are doing: what are their writing about, scanning their websites and sitemaps, seeing their estimate rankings in ahrefs, studying their Google Business Profile etc. It's one of the most important steps in doing SEO for our...

Basic metrics: impressions - it means we are getting noticed by the search engines and getting indexed. Better rankings will follow clicks - of course, we need to drive traffic to our clients at the end of the day positions - they need to keep on increasing and, if not, I need to see what else...

It's very important to understand what your strengths are and focus on that. I can do a lot of work on a website (from graphics to web design and social media). But I shine mostly on SEO, so this is what I do 90% of the time.

Well, my job is to find gaps in our competitors' marketing and allow my clients to use them to our advantage. So keeping an eye on the bigger players in your industry is a must and constantly adjusting to their moves. Otherwise you'll be left behind.

He he, this is indeed extreme, but true :D

I think the best option is to try various formats and do A LOT of A/B testing. It's amazing how performances change just with a slight color change or tweaking a few words.

Welcome to the community and thank you for joining. What do you freelance in? Content? SEO? Web Design?

Please do so. I admit to never have done it, so my expertise is ZERO :)

I have done medical copywriting for 20 years already without a degree. We mainly create the content and have the doctor or someone in the practice proofreading and fact-checking. I do this for other niches too: fintech, ecom etc. While I understand most of my clients' industries, I am not an...

You need to learn SEO, that's for sure, at least to know how to write content that ranks. Also be dependable and on time. In my case, working with content writers for the past 20 years, the most important quality in them was professionalism and dependability. Because you are relying on them and...

Blogging is still the no 1 way to convert for most of my clients (and self). We usually create for them service pages, detailing their offering and then send internal links from well-written and detailed blog posts covering their niche thoroghly.

Business to Consumer (B2C) differs from Business to Business (B2B), that's for sure. I personally like B2C more, as my main services are geared towards small biz owners (medical practices) mainly. In both cases I have always tried to provide extensively detailed content and information, as it...

AI will still dominate and turn the SEO world upside down. Local SEO gets more important, as businesses still need to rank in their location. With all Google's algo' updates and craziness, not doing SEO on your website will be a recipe for disaster.

I use Ahrefs for the day-to-day SEO operations and NeuronWriter for content briefing. LocalDominator for my local SEO clients and ChatGPT for AI assisted content. All strategizing and research is done by me, I don't trust AI with it.

I have a client who tried to use influencer marketing and it was pretty costly, with very small ROI. Fortunately for him it wasn't with a huge account, but it still cost an arm and a leg :D

Very interesting indeed. Probably pretty easy to explain, as most huge accounts do have a lot of fake followers (back in the day that's how they used to grow) and, if you look at their comments/engagement percentages for each post you can gauge the potential ROI you could get. Smaller accounts...