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Most people are so comfortable using WhatsApp to communicate, and they would feel very good having to reach out to their favorite brands on WhatsApp. I tend to trust a bush or service provider more if they offer active support on WhatsApp.

The big challenge with customer support is being able to ensure that you are available enough to always respond to customer support messages as quickly as the customer would want the response. A customer typically wants to be responded to within an hour. That means you have to be online on your...

I always ensure that my TikTok ads always has a displayed profile name that is casual. Using a corporate name would make it too salesy. Using a casual name makes the viewers see it as any other content. I also always try to ensure that I use colloquial language in the caption of the ad.

If I want to hire an online marketing team, I would focus on getting a content manager and a SEO expert. I would go for people that have good experience working with free tools for online marketing. My interview would just be to develop a three month content and SEO calendar with three keywords...

I am selling physical products to make money online. I run a fashion brand online and 80% of my entire livelihood is from the sales that I make from my fashion brand online.

I prefer the early intervention. It always ensure that conflicts don't escalate and I have to issue public warnings which could just keep tension risen in the community. I used private message to address the behavior early on.

There is a fashion style I created by myself. And it was a hit from everyone that saw the first person wear it. I made a 60 second video and showed how the fabric was transformed to that style. It went viral and I got more than 300 orders to make that style. The video had 217k views, over 50k...

For my fashion design brand, I am advertising on Facebook and it gives me the advantage of very precise targeting. And paying for a Facebook Ad would always show your ads on Instagram too. I run a whole online business that is paying my bills on Facebook.

Social listening is one of the most effective strategies to advertise on social media platforms. With social listening, you get to understand the language of your target market and use that same language to present your ads through your contents to them. It resonates more and creates bond with...

Payoneer does not cut it as a payment processor for small freelancers. They have a policy of charging users about $30 every year if the total amount that the user receives is less than $2000 for that year. They call it inactivity fee. That's why I ditched them for good.

Instagram is where I spend the majority of my social media time on. It is the place that I find the most celebrity fashion designers. I spend so much time on Instagram studying designs so I can make them b

The first thing that I would buy if I hit a jackpot of say a million dollars would be a duplex for myself and family. I would immediately source for a duplex to buy to give myself and my family extreme comfort.

I make most of my sales for my business online. The offline sales that I have been able to get in my business was purely from word of mouth marketing. I tell people in church and clubs I frequent about my craft and they come to patronize me.

Newspapers is the most useless place to run ads and expect to have visibility. So many people never really liked the newspapers. And given that digital marketing has already come, newspapers just died a natural death. Advertising on newspapers is waste of time.

A friend of mine was sacked from his driving job because he worked out and toned his body to look fit with abs. The boss sacked him because he could easily snatch his wife with his new good attractive body and looks.

Gyms and viewing centres still use chalk board signs to draw attention of people to the program on offer for that day or next day in the business. One thing about chalkboard signs as a method of advertising is that it is flexible as another information can be advertised as is necessary.

I use live demos to promote the designs that I make in my fashion design business. It always helps to ensure that customers are buying clothes that are prefect fits from every angle. I have never gotten a refund request when a customer is convinced to buy from live demos.

To get good visibility from advertising with posters, it must be massive. You need to have over hundreds posters pasted across different high traffic points in a city. I don't rate it as affective like that for business. It really markets events well though.

It is easier to stimulate impulse buying on social media with visually stunning ads that are targeted. But people visiting your site are more intentional and really have to search what they want to buy.

Nothing can affect an online store quite badly like a data breach. The height of it is if it leads to leakage of personal and financial information of customers. It erodes trust in the e-commerce store and the store might not recover from it ever.