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I am Nigerian and I love our local cuisines. My favorite cuisine would be Nigerian jollof rice. A good cool prepares it well and I would pay good money just to eat it.

I have made some money online. There are months that I make up to $200 in a month selling products. My online business is scalable and I hope to be able to raise the income from it to double in the next two years.

I only get to use subtitles when watching a movie that is not done in English language. There is no way that I would watch a movie in a foreign language movie without subtitles.

I am reserved but I am not timid. I won't start making noise unnecessarily but if I have to face a situation, I would face it squarely and won't shy away.

I am yet to integrate AI tools in my online storefront. I know that the platform used AI tools to show my ass to customers that would be interested. And that is just about that.

Social commerce is the primary outlet that I sell my products, specifically Facebook marketplace. I have made thousands of sales from Facebook marketplace over the last few years.

Before you start an online business, you should settle it in your mind that it is not an easy ride. You might ascertain that there is demand for the product or service that you want to sell online, you can market well and still don't have sales in the initial stage up to one year. Keep promoting...

When you want to sell luxury products on social media, you have to create contents that show the superior lifestyle that those products give, and run paid ads on it. It would cause the wealthy to pay attention to the products.

If you are selling to an audience from my location, you would do well selling from Ali Express. Many retailers of tech products, fashion products and other general stuff order in wholesale quantity from Ali Express.

I think there is a more ready market if you are starting your online business on social media. You just need to target your contents properly. It is quite difficult to get people to e commerce marketplaces from other online platforms.

I run an online business full time and I can tell anyone without a doubt that it is very tasking. Now, come to think about juggling it with an offline job. I think the best thing to do in that scenario is to hire a virtual assistant to help with running the online business when you are busy with...

Digital products are supposed to be more profitable since you just make them once and don't have to produce them again. But digital products don't have much traction to make sales in my country. People selling physical products online earn more income.

I started my online fashion line and didn't have any sales for the first two months. I just was making clothes and advertising. After the first two months, I made two sales in the third month. Started averaging between 8 to 12 sales from the sixth month to about two years later. As at now, I...

When shipping products that are very sensitive, try to use packaging that are made with insulation materials. And secondly, be sure that the shipping doesn't take more than two days max to get to the destination.

I tried designing the logo for my business myself. But I couldn't create an authentic logo like I desired. I had to pay someone to run the design for me. I paid an equivalent of $80 for the logo design.

A brand is supposed to be dynamic with the ability to adapt it's brand identity to each market if it serves multiple markets. There is a way a brand can adapt to a market without losing its main identity.

What many would associate with brand identity is the logo and the colours of the brand. But for me, I feel the core of an identity of a brand is the brand promise. It defines the experience that every customer gets and expects.

Offline branding are the non digital measures you take to advance your brand. They include vehicle branding, customized branded T shirts and the likes. They are equally very important in brand penetration.

When a brand gets associated with a charity event, the goodwill generated by people towards the charity event gets transferred to the brand too. We have seen sales of companies increase rapidly in my country because the brand was involved in one charity event.

I think internal alignment with the brand identity is the primary thing that can make a brand sustainable. That would ensure that every stakeholder associated with the brand lives the brand purpose.