Recent content by Kera K

Even when I am marketing by myself, having a pro marketer would bring in more results. I always hire professionals to help me market for a wider reach and more innovative approach to marketing.

I really can't cope with a site that has pop up ads. I understand the need to monetize a site. But not all sites should use pop up ads. A site that I would spend time to read contents having pop up ads just damaged the user experience of the site. Pop up ads are for sites that just offer...

A good logo should he able to preach the message of the brand in a simple design. A good logo is not just about aesthetics. It should be able to communicate something about the business at first glance to someone who sees it. And it must be simple too to be easily recognized.

One of the biggest challenges of logo designing is the capacity to strike a balance between keeping the logo simple and making a brand statement with the logo. A typical logo should carry the values of the business while still remaining simple. That's where excellent branding experts would come...

When a brand is consistent with its identity, it would stick to people more than a brand that is vague. The more you maintain a particular identity, the more people tend to always identify your brand easily. Before you know it, that brand would become the brand of choice.

There has been a resurgence of retro designs in branding design these days. You see brands nowadays with retro fonts and visual element at the core of their brand designs in logo and vehicle branding.

When one runs a business on a personal brand, anything bad or negative that happens to that person would collapse the business. But a business brand can be viable even with the absence of the proponents of the brand.

When a brand is able to tell a story, the brand comes alive in the consciousness of those that can relate to the story of the brand. A brand on its own doesn't have a personality. It is brand storytelling that gives a distinct personality that people can relate with that brand.

I have never advertised anything on TV. The cost of running TV ads is so expensive. It is only multinationals that can afford to run ads on television even for a week.

Trying to market with leaflets, there is no way that you would be able to distribute the leaflets yourself. You would certainly need to hire people to help with distribution. That's another cost. It is only religious institutions that tasks members to distribute leaflets and they don't have to...

I think that word of mouth marketing is the most targeted method of advertising. People always tend to talk about particular products with people that are more likely to buy. And with word of mouth marketing, you are more likely to make instant sales if you are good at it.

One challenge with print advertising is that it is not flexible to time sensitive adjustments, like is the case with digital advertising. Imagine a billboard that has been erected, one can't bring it down and alter the design in a case of market changes. Print advertising is rigid.

For offline marketing, when a brand has good relationships with related businesss, they would always get referrals. I have sent out referrals and also gotten referrals from related businesses that I have a good relationship with.

For a person that wants to start selling online and doesn't have big money for promotions, it is best to use third party marketplaces. You would be able to leverage their traffic and already existent audience to give your online business a chance to generate sales. Getting visibility as a new...

Product Listing Optimisation might just be the approach that can make you more visible on Third Party marketplaces. Don't just list a product on third party marketplaces. Make sure it is keyword rich. Important information like the brand, product type, the distinct features and a primary keyword...