Where Will AI Take Us In Terms of Ranking

[Nomad]

I recently came across an interesting post on Semrush. The SEO company Semrush studied 200k AI overviews and published the results on its blog.
AI content performs better for low volume keyword (less than 1000 search hits)
AI content has more informational keywords, thus has informational intend.
AI content does not offer ranking guarantee (top 10 search results)
AI content has low PPC ad presence
AI content offers extensive linking
Did the findings surprise you? Do you use AI generated content?

 

[Flower]

It was quite enlightening to read Semrush’s research on AI-created content. AI is good for the lesser searched terms and provides more information. While it helps with some forms of content, it is not a sure-fire way to reach the top of the search engine result page. But it's a good tool to have.