Influencer marketing has exploded, but not every niche benefits equally. Have you tried micro-influencers versus big names? Which gave you more conversions or engagement? Do you think influencer partnerships are sustainable long-term or just a short-term boost?
The Role of Influencers in Modern Campaigns
- Thread starter koyala
- Start date
Nomad
Moderator
I haven't done influencer marketing for a while but if I want to do influencer marketing, I would choose to go with micro influencers. Big names are expensive, instead of paying a large sum from one campaign, I would prefer to run multiple campaigns with that amount.
I had used celebrity influencers in the past and it just was taking my brand to audiences that were far from my localized target market. It is micro influencers that has drawn me closer to the target market. I have been doing influencer marketing with micro-influencers lately and one as campaign with a micro-influencer gives me conversion that three ad campaigns with celebrity influencers didn't give me.