Platforms like Instagram and TikTok are turning followers into buyers directly. Shoppable posts and live selling are trending. Have you tried integrating social commerce into your strategy, and how effective was it for engagement?
Social Commerce Boom
- Thread starter koyala
- Start date
Nomad
Moderator
There are a couple of reasons why social commerce is booming, one, it is free to start on social sites, two, social sites have a huge active userbase and you can reach a lot of people in no time, and three, it is easy to market through social media.
Yes, I have tried to integrate the social commerce into my strategy, especially on Instagram, and the truth is that the results have been quite interesting. The first thing I noticed is that buyable publications greatly reduce friction in the purchase process. Before, when you only put the link in the Bio, many users lost on the road. Now, with a direct click from the post or the story, they reach the product and that increases the conversion rate.
I also did some tests with live broadcasts with prominent products, and although at first I did not expect too much, it was surprising to see how people interacted in real time, asking questions about sizes, prices or uses, and specifying the purchase at that same time. I believe that this feeling of immediacy and closeness makes the experience more similar to that of a physical store.
I also did some tests with live broadcasts with prominent products, and although at first I did not expect too much, it was surprising to see how people interacted in real time, asking questions about sizes, prices or uses, and specifying the purchase at that same time. I believe that this feeling of immediacy and closeness makes the experience more similar to that of a physical store.
I do social commerce mainly through Instagram, Facebook and TikTok. It’s been effective, shoppable posts and live selling not only boost engagement but also help turn followers into actual customers quickly. The real-time interaction really drives conversions.
I like to keep my main website for the products/services and use social media just to get traffic. I don't trust any third parties and if history serves us well (Myspace anyone?), it's always a good idea to control all aspects of your ecom.