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I think it all depends on the product that the e commerce business deals on that determines which social media is best for them to promote. For everyday kinds of basic products like food, clothes and groceries, Facebook does the magic simply for its large audience. For specialised products and...

After the e commerce business has determined the quality they want, they would have to determine the immediate order volume and future order volume. After that has been done, they have to research available suppliers that can match that criteria. The e commerce business can research the supply...

Investing in SEO is very valuable even wit the rise of AI chat bots. When people actually look for products and services, they turn to search engines rather than AI bots. As far as organic traffic is concerned, search engine and SEO is the sure source.

For me, it is not about the length of the content. It is about giving out value in the contents that you create. And to genuinely offer value with your contents, it should be around the length of 1000 words for it to have depth.

From my own perspective, influencer marketing is just good for brand building. At least from the experience I have had from businesses that run that in my country, it doesn't directly affect sales. And if you are doing influencer marketing to push out your brand, it is better to use a big...

From experience, I can tell that timing is very important in getting engagement for your contents. You have to look at the times that people are visit your site the most and publish contents just before they come to visit.

It you have a conversion goal for visits to your site, it should be the most important metric to consider. It could be a purchase or sign up. One might also want look at the source of the traffic of the site. Is it from search engine or referrals so they can increase site marketing efforts in...

First things first, update the account and delete outdated information. Change the cover and display picture to something more with the time. And personally, I would run a quick giveaway to spark engagement on the page again.

For my own business, which is locally restrictive in terms of market reach, Instagram reels work best for me. I would be able to reach more local people on Instagram than on YouTube. Many people in my market reach go to YouTube purely for entertainment but would rather engage with businesses on...

The payment method that you would use for your e commerce platform should be dependent on the particular market that you are targeting in terms of demography and geographical location. Older people would prefer PayPal above all. But it might not be available in all regions. So you might...