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Try as much as possible to tell a story every time you create visual content for social media. Don't add spoilers but intentionally capture a story with your visuals and make the viewer yearn to know more. It takes a high level of creativity to achieve this though. Use details that are by itself...

Balance is required when trying to determine the ideal frequency to post. Posting too less often and you have made your audience forget about your existence. And posting too often, you might easily water down your contents and make it less valuable to the audience. Give a timeframe for your...

In my country, so many people are still hooked to radio. They play it on their cars as they are commuting. And to that effect, radio adverts are still very effective and gives a very wide reach.

You have to consider the traffic that passes by the place you are setting up a billboard. It should be a busy junction that joins several major roads. The design? Keep it simple and bold. Capture the essence of the advert boldly.

Don't ever to try to deny a negative review. Acknowledge it and engage the customer exploring ways to solve that. That concern alone would point out to the other users that you are committed to customer satisfaction. Make sure you do your best to resolve that. And update efforts made and the...

If your market is international, and you want to deliver to an international customer, you need to expressly state the cost of shipping there. You can offer several options for the customer to choose from depending on prices and time of delivery. Never take up international shipping by yourself.

It depends largely on how your business operates. If your business operates completely online, you definitely need to only do online marketing and advertising. For a new small business that has offline audience, it should stay on offline marketing. A hybrid model of online and offline marketing...

As ya now, advertising in newspapers is a complete waste of time and resources. People don't read newspapers any longer. The reach with newspaper adverts has shrunk so much that it is almost non existent. It is better to stick to billboards if you want to market offline.

If I really want conversion quick for my online marketing, I would prefer to hire an expert that is well versed in digital marketing with good results to show. If I want to build conversion organically, I would prefer to do it myself.

Business is moving online and the base of it is social media. A small business can still survive now without social media presence but it can't go beyond its city of operations. In the next ten years, any small business without a social media presence won't ever be able to survive.

Two different variables make contents go viral. One is that the content has a very rare kind of valuable information that people find useful. They would share it within their friends list and it goes viral. Another variable is if the content is highly controversial and challenges social...

The first thing to always have engagement on your business website is that the site must be properly optimized for visitors to be able to easily navigate. Also, you need to understand the kind of contents that your target audience have interest in. It could be more visual or textual. You deliver...

Make sure that your contents have valuable information that would draw the audience in. Avoid creating vague contents. With highly informative contenta, you would easily establish yourself as an authority in that niche and make more sales.

It is easier to market online what you have already been marketing offline. You would easily become an authority in that niche because you have extensive knowledge about that niche. And you would also already know the general intricacies of selling in that niche. One way to choose an online...

If one has a website as an online marketer, it is an added advantage. But if one can't afford one, the person can still be an excellent marketer regardless. The use of social media platforms has helped people to be able to market products and build authority as marketers. There are so many...

The perfect budget for online advertising is dependent on who you want to reach and the online platform available for you to reach them. In general terms, a small online business that has revenue of 200% every month should use 20% of that for online advertising. And they keep increasing that...

Optimizing for voice search is something that might be a little bit technical. One would have to tailor their contents to sound like a live conversation with another person. The contents have to be question based having words like "who", "where" and "what" much often. I am sincerely not aligned...

You can run a business without any form of paid advertising and succeed. But however, you have to understand that such businesses would only grow organically. Step by step growth is what is expected here. You just can't expect to become so big like a business that does paid adverts.

One thing that I always consider when doing social media marketing is how to track the results of the social media marketing efforts. Any social media marketing program that doesn't have clearly defined result tracking parameters is not supported by me.

Free marketing actually works. The thing though is that it would take much longer time and efforts for it to yield results. If you have time to wait patiently for marketing results, free marketing would really work well for you.