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I think that internet marketing is far cheaper than traditional marketing. With just $10, you can run a successful social media ad campaign for one month. But it would cost $150 to have a billboard for instance stand in a semi busy location for same one month.

When choosing a marketing agency for your business, you should carefully consider the experience of the agency in your own industry. Which results has it achieved working with businesses in your industry. That's important to ascertain if the agency has a good understanding of your market.

The thing is that if you have a strong brand offline, it would be easier for you to brand online because people already know and trust your brand. Same works the other way too. Building a brand involves giving your business an identity and it is what you should start doing from the get go.

One thing about social media marketing is that you should not expect it to yield instant results especially if you just started promoting on social media. It is going to take time and consistency for your brand to get visibility. The other option is doing boosted ads on social media. But that...

Branding gives a business identity and makes it stand out from the crowded marketplace. And with your brand image, you would be able to define your unique value proposition to your potential market for them to know what you stand for even as a seller of a particular product or service.

Your marketing plan should have a goal as @Nomad haa already said. Is it for getting a market share or penetrating new markets? If it is for penetrating new markets, your plan has to necessarily involve identifying the market and studying trends that would work for them. That's the point from...

Radio is very popular for the locals that don't have internet connection. And they make up a large chunk of the people in my country. That's why local businesses still find success with doing radio adverts. I have been close to a broadcaster and they always sell out ad spaces every month.

I don't think one can go wrong with sponsoring popular sports events as a medium of advertising. Those football tournaments always attract large following and putting your business out there gives so much publicity. Be sure that too are sponsoring popular tournaments locally.

That's one aspect that an e commerce platform has to really focus on. Being inclusive with payment options would endear much people globally to your e commerce site. You should explore as many payment methods platforms as possible with your e commerce business.

Amazon as it is doesn't even have 10% of the e commerce market share in my country. That's because local e commerce platforms have risen up to offer what Amazon doesn't offer. Quick and cheap delivery is the edge that these local e commerce platforms have over Amazon.

Target a market and localize your e commerce offsprings to suit the needs of that market entirely. That's what Amazon wouldn't do and that is what would give your e commerce business an edge. You can combine two close states and target their market and offer specifics that they need. People in...

I use Google business for my poultry farm. And at multiple times, it has helped people to find the location of my farm. It is a great tool to boost visibility for a business. It is not for online businesses alone but helps offline businesses also to be easily discoverable.

I sell both physical and digital products and judging from sales volume alone, physical products are far more profitable than digital products. In my country, people hardly even buy digital products like books. They expect such to be free. I make more sales with physical products than with...

AI is used in e commerce to analyse the behaviour of a customer and send personalized recommendation of products to him or her. That way, the customer easily finds what he or she is looking for on the e commerce platform.

In my country, the biggest challenges with e commerce has to do with how to deliver to other states. The road network is not reliable as cargo vehicles can spend days on the road, even beyond the estimated delivery dateline. That stresses customers and they prefer to buy offline rather.

For me, I have the power of persuasion when I am marketing a product one on one to a person. That's why I would always prefer to either of them meet the person or chat up the person privately to market my products. It is always almost certain that I would persuade the person to buy.

The four Ps of marketing holds true even for online marketing. You can't do without having a strong understanding of your product. And you won't be able to succeed without having the right price and targeting your audience properly. There is no negotiation for the four Ps of marketing if anyone...

Threads is just a copycat platform that can't have the same traction as X. Say what you like about X but people still prefer where there is a bigger base and more authority. X is the premier micro blogging platform and Threads can only play catch up. X is better to market any products at all.

First of all, you would need to define your niche on Instagram to attract people that have the same interests. Besides that, you also need to demonstrate authority by posting contents that are valuable. Have what you stand for still within your niche. And you would have lots of followers.

Influencer marketing still remains one of the best forms of marketing for brand building. Work with top influencers that already have fame. They don't need your brand to be famous. It is your brand that would be better of getting popularity from such influencers.