Competitors analysis surely helps to know how one can stand out from the others in such a way that the uniqueness will be what attract potential clients.
I agree with you. Social media is here to stay for as long as internet is around. So it will be wise to leverage on it for marketing to improve one's business.
I believe that consistency is the key. When one is always present on social media and posts reasonable contents on marketing niche, the person's engagement will grow, and he will be able to reach more people.
The longevity of Whatsapp should not be underestimated. Since the time its inception, it has gained rank as one of the most used social media platform. And there is no sign of it backing down anytime soon.
There is a reason why it is advised to get trained on how to make use of ChatGPT. This will ensure that one get the maximum benefit from it and it will reduce the incidence of people coming across generic contents that are so obvious they are generated with loose prompts.
True, AI will not tailor the content according to the humans point of view. So it might not appeal to the readers emotions, leading to low user engagement.
Care should be taken on how AI should be used when it comes to creating contents.
If I ever need to create a content, I will try my very best to come with it by myself. The experience I have had with all the forums have given me the needed insight on how to come up with contents, specifically writing.