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I noticed some emails from well known sites or platforms often end up in the spam section, how can businesses ensure that their emails do not end up as spam once sent, and ensure that their emails are sent to the right audience.

One common problem most e-commerce platforms face is customers abandoning their items in the cart without actually completing their purchase. Can sending emails as a reminder help bring back lost customers to complete their purchases?

For those who have used email marketing before, what type of content works best with email marketing, and how can businesses create contents that can engage with their audience in w positive way.

When it comes to email marketing, there are different types of campaigns such as segmentation and personalization. How can businesses use this method to create effective email campaigns?

Typography plays a major role in graphic designing, it helps in defining how the design is perceived by the target audience, and it creates communication. What are the ways to choose the right front for a design project?

One of the key to success as a graphic designer is by simply being creative, but at the same time it needs to be practical. How can graphic designers be creative and at the same time still remain practical as well.

One major factor that can influence your branding is the culture of your business location. Before starting a business, always ensure you know the culture of that location, the things that are allowed, and the things not allowed. This way you can create a brand that will not be sensitive to your...

I attended a webinar for graphic designers a few days back, the speaker made a statement that as a designer, your designs should be able to evoke emotions in not just your client, but most especially your target audience. Unfortunately the speaker did not say anything about how we can achieve...

Simply put, a good logo is one that is able to represent the brand and what it stands for, but the problem is how can one create a logo that can achieve this purpose, and most importantly, how do you know your logo has or will be able to achieve this?

What are the current design trends, and how can companies make use of them to deliver a better branding and marketing results. Recently a lot of graphic designers now make use of AI to make their design process a lot easier and faster. Even those who have little to no knowledge about graphic...

When it comes to branding, consistency plays a major role. Consistency helps create an identity, making it easier for customers and potential customers to identify your company or brand, or easily remember you. Let's take the network company MTN in my country for example. They are known for the...

While storytelling can be a great way to advertise and promote a particular service or product, how does storytelling affect the brand, i was making some research, and i came across brand storytelling as a way of branding. Does this mean the brand in general having a specific story or it's...

One of the major key to succeeding in any business is the ability to identify your target audience. While this is common knowledge, not everyone actually know how to do this. What are some of the ways businesses can identify and know their target audience?

From time to time we hear things like brand identity, what are the key elements of a strong brand identity, can any business owner create one for themselves, or only companies and specific can of business

I used to think online based business should focus on advertising and promoting online, while offline based business should do the same offline, but these days i noticed offline businesses now have online presence and even carry out advertisment and various promotions online, while this still...

While offline marketing can be very effective most times, one major disadvantage is how expensive it can be. Unlike online marketing that can be done anyway and anytime, offline marketing often involves you moving from one place to another, having events or various prints, even word of mouth...

How should a company or brand measure the effectiveness of their offline marketing, should it be measured based on response rate, or based on sales rate alone? Cause majority of the times, not all response from potential clients leads to sales.

In-store promotions has to do with displaying samples or demos for potential customers and clients to access. This way they can have some ideas on what to expect. How effective is this method, do you think it might backfire, especially in a situation where the potential client is able to detect...

Word of mouth has been one of the first and traditional ways one can advertise and Market their products and services, even with the introduction of easier methods like social media, word of mouth still remains extremely effective. I have been able to get a few customers in the past through word...

A few days back i came across a new boutique, seems they where having an event where they had a mascot dancing at the front of the shop with discount sales. This event drew a lot of attention from both kids and even adults, but the funny thing is this store was not actually a new store. It turns...