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Event marketing needs to be strategically done to see results. And it somehow favours big businesses that are targeting brand recognition and penetration. I have done events marketing myself. It didn't really translate to immediate sales. It gave me more popularity. I think events marketing...

I have never done door to door marketing. I am a kind of reserved person and won't be able to do door to door marketing. That's why I find my forte in online advertising. And I have given myself to it and excelled in it.

The challenge is that the young people don't even know what a newspaper or magazine feels like. That means if you resort to print advertising, you are effectively locking out the younger population from part of your target audience. Maybe, only billboards resonate with them.

Brand storytelling is the brand trying to create a narrative about their products that connects emotionally to the market they are trying to target. Imagine, I sell used clothes. I try to sell a story of humble beginning or economizing to the middle class who would most likely be my target market.

A good logo should be something that a customer sees just once and it sticks in their minds such that the customer would be able to relate it with the brand it represents the next time how or she sees it. It has to be that simple and sticky.

Testimonials are more of narratives of the entire experience with a business. It is always longer to capture all. Reviews are often shorter and always has a rating. I think that testimonials might be more convincing than just a review though.

To get sign-ups for your webinars, you definitely need to market your webinars not to look like a product exhibition. The webinar must be designed to look like an opportunity for people to learn something new and striking to their pain points. It must be designed to teach practical solutions to...

Anything that would earn you online requires a huge audience. There is no negotiating that. It is when you have a large audience that you become more visible to people that would buy you products or services online. Building audience is not negotiable to earn online.

I tried working in the corporate world after I graduated from college. Everything seemed very unfulfilling for me even when the pay was good and with less stress. I was obviously lacking passion for such jobs. Just one day, I stopped going to work. And within a month, I started my fashion design...

Always make sure that every task given to a remote team member has timeline for submission. And make sure you communicate to the team members their roles and the leakage that would happen it they don't fulfil their roles well.

Two things to succeed wit selling on third party marketplaces. The first one is to not compromise on the highest quality photo for your product page. It makes people not to scroll pass your product even on first sight. Secondly, you have to be obsessed with keywords optimisation when crafting...

Most of the e-commerce businesses that I patronize would rather give a notice to inform customers of an impending hike in price rather than use shrinkflation. You know how sensational issues that have to do with online business can be. Shrinkflation is not advisable for e-commerce businesses.

I focus on building both a personal brand and a business brand at the same time. The business brand is to deflect the attention from me as a person such that my staff can run the business in my absence. But I also project my personal brand subtly to make customers have genuine connections. That...

I have shifted the goal post from just working with influencers to working with micro influencers. They are the ones that have really given visibility to my business on social media to audiences that directly need my products. I have made more sales since I switched from big influencers to micro...

I run a fashion brand. And on Instagram, it is reels that have given me the most exposure. I have had many people on Instagram get to know about my brand and make order because my reel went viral for three days. Instagram stories doesn't really go viral like that.

I am Fidelia. I just joined this forum from a referral. I have an online business that deals with sewn clothes. I hope to learn more about marketing here.

First thing is to be certain of the goals that you want to achieve with a guerilla marketing approach you choose. Take for instance, street stunts. It is majorly used to create brand awareness. To measure it's ROI, you should track metrics that define the popularity of a brand after the...

One health niche that I know is getting lots of sales online is probiotics. It seems people are becoming more aware of their gut health and finding ways to improve them. People that sell probiotics products online are making a killer. And of course, you know the famous sex enhancer niche. That's...

Selling health supplements online requires that it is licensed by the Food and Drugs Regulating Agency of the country that you are selling in. That's the first step to define legality of health supplements sold online. Also, you would need proper labelling as a legal requirement and the product...

I have not really had success with getting gigs from freelancing platforms. I have optimized my profile and even uploaded samples of my writing jobs. Seems people that pay for gigs on those platform are only stick with freelancers that have already been established. And it is already getting...