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Over the years there have been lots of trade shows or trade fares all around the world, these shows are usually beneficial to the customers, as it is one of the best times to buy products at a more cheaper price. Trade shows also plays an important role in offline marketing as it is a great way...

When it comes of offline marketing, it is impossible to not include face to face marketing. What are some of the best practices to learn to have an effective face to face sales? Kindly share some of your ideas with us.

One common complain most small business owners have made is the issue of advertising. Most small businesses find it hard to advertise because they lack the funds or resources compared to other big businesses. What are some of the creative and more affordable ways for small businesses to advertise.

What are some of the latest threads in graphic design, for instance, the latest software or updates to software, or latest hacks and tricks.

Consistency plays a major role in branding, it shows the level of commitment the brand has to details and also their level of discipline and professionalism. Imagine a situation where a brand changes it's color with ever flyer, it would make it hard for the audience to follow up.

What are some of the common mistakes most graphic designers make when carrying out a project. I think one of them is the issue of color combination. The wrong color combination can make your work look rough and scattered.

One major problem almost every designer face today especially at the beginning of every project is getting inspiration. How do you find inspiration to start up a new design project?

Have been having issues with some of my designs I needed to print, it seems the machine is not able to give back the exact color, and some persons said the file I save my work with also has an effect on the end results. What are the best files used in saving jobs for printing?

One thing a lot of designers have failed to realize is that there is a huge difference between creativity and functionality in graphic design. Your work might be creative but it might not produce the needed results. How do you create a balance between creativity and functionality?

When it comes to graphic designing, each audience should have a different approach, let's say you are designing a flyer for a child's event or party, the type of fonts, color and arrangement should be completely different from when making a flyer for a company or brand.

Typography plays a lot of role when it comes to graphic designing, one of it's common role is that it makes the text a lot easier for the audience to read. It can also create emotions and shape the reader's narrative.

It's one thing to be able to design a logo, it is another to be able to design an effective logo. From your personal experience, what are the key elements when it comes to creating an effective logo.

What is your favorite graphic design tool or software and why? For me, my favorite has to be Photoshop. Compared to other softwares I find it a lot easier to make use of for some reasons.

Canva is awesome no doubt, but if you want to take creativity to the next level, then having skills in Photoshop would be recommended.

I think knowing your customers or target audience should also be part of this. By knowing who your target audience is, you will be able to effectively market and promote your products.

Knowing your customers also plays a key factor in understanding what they want to be able to give them the customer satisfaction they deserve and want.

Having an emotional connection with your audience is a great way to build your brand, from your own experience how can brands today use designs to build this emotional connection with their audience, let's hear your thoughts.

I am a little bit curious about this aspect, I have heard about the importance of storytelling when it comes to creating a brand, but how can a brand use visual designs, to tell its story?

A logo plays a very important role in branding, it can be considered as the face or identity of your business. What actually makes a logo effective and memorable? It's not about how complex or simple the design might be, but it is mostly about the message it is able to pass out, how people can...

Have you tried using PPC (Paid Per Click) campaigns to attract new patients? If yes what was the results like, where you able to attract new patients or not.