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With powerful mobile phones out there, people tend to find it a lot easier to make use of their mobile phones for surfing the Internet, hence websites have started ensuring the option for mobile phone users.

Typography plays an important role in our website design, it helps to create an brand identity and also influence readability.

Making the website less complicated and easy to find information is one way, ensuring that both mobile and desktop users can easily navigate the site is another way.

The aim of every website owner is to ensure that people are able to read it, using a simple and readable font would let you achieve this.

Images helps to enhance the visual appeal of your website. A website without a single image might look boring for most visitors.

The type of font also matters as well, using a simple font would make it a lot easier for others to read.

For me i like changing between dark and light theme. There are times i use dark theme, and then there are times i switch to light themes.

Focus on creating your own identity as a brand, then ensure your website is user friendly for both mobile and desktop users.

Using original pictures instead of stock pictures makes your work look more original or authentic and different from others.

Till date blogging still remains extremely effective when it comes to this, offering a platform to share information.

Social media has helped in the area of communication, making it extremely easy for doctors and health experts to communicate with their patients and also pass out information.

While buying followers might be helpful for beginners, it also has it's disadvantages. In most cases if the followers bought are not your target audience, it would be hard to generate sales.

It's been a long while i have done paid ads. While paid ads can be pretty effective, small business owners might constantly struggle with getting the funds for paid ads.

Small businesses can compete with big brands out there by giving out personalized services, and good customer services.

The use of Tiktok would be extremely effective depending on your target audience. I have used Tiktok once, though i did not get any customers from that one click but i got a lot of views.

Personally i think it would be easier to run a social media shop as a beginner, especially due to the aspect of traffic. It is a lot easier to generate traffic compared to having an e-commerce store.

Social media has made a huge impact here, i believe it has helped to make sales a lot more easier. Most of these stores have social media pages they use in reaching out to more customers.

Have you ever used influencers or celebrities for your off-line marketing before? If yes what was it like and where you able to get the desired results?

When it comes to marketing, why do I need to have a brand? What role those branding actually play when it comes to marketing?

As at last year, I started making plans to go into a print and demand business, but one of the areas I am having issues with is how to advertise and promote my products, especially in a situation where I have not ordered anything from them myself.