Recent content by Niyi Brixx

The elderly people are very conservative and the people above 45 coming looking to shop online want to be very sure that your site is secure. To attract them to your site, you need to put all your security certificates on all the pages of your e-commerce site. Don't fail to display those...

I have found a out that creating contents that show solutions to the customers problems is what would work for social commerce on TikTok. Create a "Before" and "After" video for your product or services on TikTok. It would get real time engagement.

I can't risk shared hosting for an e commerce site. We know how every moment needs to matter in a e commerce shop and users don't have patience. A spike in traffic on one of the shared sites on the server would just slow down your e commerce site and make you to lose customers and sales.

I try to offer post purchase value that would make sure unboxing and usage of my products very easy for the customer. I send a detailed video on how to use the product even before the product gets delivered to the customer. I think that unique post purchase experience is what has helped me to...

I do customer service for my e commerce business in house. It is one aspect on the e commerce business that I feel is too risky to be outsourced. I have a strategic brand tone which only I and the people I train can replicate. Outsourcing my customers service would definitely compromise my brand...

I think every website would do well with a design face lift every one year or thereabouts. It is part of enhancing the user experience of the site.

Roadshows, especially colourful ones always attract attention of people around and passers by. It always gets people talking about the brand, even if it might be just for that moment.

When I enter the house of someone and I see a beautiful calender on the world. I am attracted to look through it. And in that process, I get to know about the organization and their brand. Calendars are still vital tools for brand penetration.

When a business distributes stuff like free aid kits, they touch a core social aspect of the target market which is their health. The act alone by a brand would encourage visibility for the brand. Cresting your brand identity on those kits would reinforce the brand penetration.

The audience of the influencer would trust the product more to patronize when the influencer keeps on promoting the product. They would come to see the influencers advise to purchase the product as authentic.

The easiest way to drive traffic to a new e commerce site is through paid social media ads. The aim for an ad campaign for a new e commerce site is to generate immediate attention to the site and paid ads on social media create that hype well.

Websites that have a higher LCP would always rank higher on search engine results. That implies that the site doesn't just have good contents, but that users are able to access those contents easier and faster. That's one major nexus between SEO and user experience.

I always spend more social media ads when I am running a flash sale or a product launch for my online business. But for long term build up of loyal customers, I spend more on SEO. Spending more on social media ads is seasonal for me.

The core difference between SEO approaches in blogs and forums is that with blogs, SEO efforts are targeted through content structuring while SEO efforts for forums is targeted towards indexing the site for discoverability.

I have had some success selling gadgets and used PCs online. I have also attempted to sell oil perfumes online too. And unfortunately, those ones have been a tad difficult to sell. The sales always trickle in very slowly. And customers always make too many enquiries before they even decide to...